Ace Saatchi & Saatchi most awarded at the Philippines’ Kidlat Awards

Ace Saatchi & Saatchi emerged as the Philippines’ top creative agency at the Kidlat Awards in Subic last night.

The Publicis Group agency won the most awards at the event, with campaigns for Pampers and PLDT winning gold.

Saatchi’s client, Procter & Gamble, was named client of the year.

But DM9 JaymeSyfu won best in show for Smart TXTBKS, the campaign that won the first grand prix for the Philippines at Cannes last year. The campaign, which converted text books into text messages for school kids, won in the innovation, media and digital & mobile categories.

Procter & Gamble was by far the most awarded advertiser, with 79 points. The score system is weighted so that awards with more perceived value earn more points. Smart Telecommunications was the next most awarded, with 46 points, followed by Pacific Paint Philippines, Ayala Land, PLDT and WWF Philippines.

The most recognised production company was Filmex, followed by Cutting Edge, Post Manila and Hit Productions.

The winners list in full:

GOLD

FILM INTERNET AND MOBILE VIDEO

BBDO GUERRERO / PANTENE “DAENERYS” / PROCTER & GAMBLE

RADIO BRANDED AUDIO CONTENT

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

INNOVATION

DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

OUTDOOR FREEFORMAT SINGLE

TBWA\SMP BOYSEN / “TREE LUNGS” / PACIFIC PAINT PHILS INC.

DESIGN: FLAT IMAGE & EDITORIAL

TBWA\SMP NUVALI / “KOI FISH FEED” / AYALA LAND INC.

DESIGN: SMALL/ MEDIUM SCALE THREE DIMENSIONAL

Y&R PHILIPPINES / MAYNILAD “MAYNILAD KIT”/ MAYNILAD

DIGITAL & MOBILE : TOOLS AND APPS

DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

DIGITAL & MOBILE: DIGITAL‐LED INTEGRATED, PROMO OR ACTIVATION CAMPAIGN

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVESTORY” / PLDT

MEDIA: CREATIVE USE OF RADIO OR ANY FORM OF AUDIO BROADCAST

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

MEDIA: CREATIVE USE OF DIGITAL OR MOBILE PLATFORM

DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

SILVER

FILM TV CINEMA SINGLE

BBDO GUERRERO / PANTENE “DAENERYS” / PROCTER & GAMBLE

FILM: TV CAMPAIGN

ACE SAATCHI & SAATCHI / CEBUANA REMITTANCE “REMEET” / PJ LHUILLIER, INC.

FILM INTERNET & MOBILE VIDEO CAMPAIGN

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVE STORY” / PLDT

DIWA RADIO SINGLE

McCANN WORLDGROUP / PCSI “HOLD” PHILIPPINE CANCER SOCIETY, INC. / McCANN WORLDGROUP PCSI “PRESS” PHILIPPINE CANCER SOCIETY, INC.

INTEGRATED CAMPAIGN

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVESTORY” / PLDT

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

DIWA INTEGRATED

LEO BURNETT MANILA / P&G+RED CROSS “AID COUTURE INTEGRATED” / SAGA PRODUCTIONS

INNOVATION

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

PRINT SINGLE

TBWA\SMP /ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.

DIWA PRINT SINGLE

LEO BURNETT MANILA / WWF EARTH HOUR “ICEBERG” / WWF PHILIPPINES INC.

DIWA OUTDOOR CAMPAIGN

BBDO GUERRERO / CHILDHOPE “SUPPLIES” / CHILDHOPE ASIA PHILIPPINES

PRINT & OUTDOOR CRAFT: ART DIRECTION

TBWA\SMP / BOYSEN “TREE LUNGS” / PACIFIC PAINT PHILS INC.

TBWA\SMP / NUVALI “KOI FISH FEED” / AYALA LAND INC.

IDEASXMACHINA ADVERTISING / SEIKO PHILS.“ALL THE TIME” / SEIKO PHILS.

PRINT & OUTDOOR CRAFT: ILLUSTRATION

TBWA\SMP / BOYSEN “TREE LUNGS” / PACIFIC PAINT PHILS INC.

PRINT & OUTDOOR CRAFT: DIGITAL IMAGING

TBWA\SMP / ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.

DIRECT RESPONSE (ANALOG): SMALL SCALE AMBIENT/ ENVIRONMENTAL

TBWA\SMP / NUVALI “KOI FISH FEED INVITE” / AYALA LAND INC.

DIWA DESIGN

LEO BURNETT MANILA / WWF EARTH HOUR “NIGHTLIFE” / WWF PHILIPPINES INC.

DIWA DIGITAL AND MOBILE

BBDO GUERRERO / BBDO GUERRERO “#UNSELFIE” / BBDO Guerrero

LEO BURNETT MANILA / P&G+ RED CROSS “AID COUTURE WEBSITE, SALES TRACKER” / PROCTER & GAMBLE

PROMO & ACTIVATION

ACE SAATCHI & SAATCHI / CEBUANA REMITTANCE “FAMILY REMEET” / PJ LHUILLIER, INC.

JWT MANILA / CREAM SILK “SONATA” / Unilever Philippines

ACE SAATCHI & SAATCHI / PAMPERS DIAPER “ZZZ RADIO” / PROCTER & GAMBLE

DIWA PROMO & ACTIVATION

LEO BURNETT MANILA / P&G+RED CROSS “AID COUTURE PRESS KIT” / PROCTER & GAMBLE

MEDIA: CREATIVE USE OF DIGITAL OR MOBILE PLATFORM

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVESTORY” / PLDT

BRONZE

FILM TV CINEMA SINGLE

JWT MANILA / EDEN CHEESE “UNSILENT NIGHT” / MONDELEZ PHILIPPINES INC.

FILM INTERNET AND MOBILE VIDEO

TBWA\SMP OISHI / “FOREVERMORE” / Liwayway Marketing Corp

BLACKPENCIL MANILA / PREVIEW MAGAZINE “HOW NOT TO INSTAGRAM” / SUMMIT MEDIA

FILM INTERNET & MOBILE VIDEO CAMPAIGN

TBWA\SMP / OISHI “UNSKIPPABLE CAMPAIGN” / Liwayway Marketing Corp

FILM FICTIONAL

ACE SAATCHI & SAATCHI / MYDSL “SCREEN AGE LOVE STORY” / PLDT

FILM CRAFT: AUDIO CRAFT (Music, Sound Design, Voice)

HIT PRODUCTIONS / PANTENE “DAENERYS” / PROCTER & GAMBLE

FILM CRAFT: ANIMATION

UNDERGROUND LOGIC / WWF “NIGHT LIFE” / WWF PHILIPPINES INC.

RADIO SINGLE

LEO BURNETT MANILA / CCP VIRGIN LABFEST “SILENT ROOM” / CULTURAL CENTER OF THE PHILIPPINES

TBWA\SMP / CHAMPION “KETCHUP EULOGY” / PEERLESS PRODUCTS MANUFACTURING INC.

RADIO CRAFT: COPYWRITING

LEO BURNETT MANILA / CCP VIRGIN LAB FEST / “SILENT ROOM” CULTURAL CENTER OF THE PHILIPPINES

INTEGRATED CAMPAIGN

BBDO GUERRERO PANTENE / “LABELS AGAINST WOMEN”/ PROCTER & GAMBLE

DIWA INTEGRATED

BBDO GUERRERO / BBDO GUERRERO “#UNSELFIE” / BBDO Guerrero

INNOVATION

Y&R PHILIPPINES / MAYNILAD “MAYNILAD KIT” / MAYNILAD

PRINT SINGLE

JWT MANILA / GNC “SWAMP” / GNC LIVE WELL (TOTAL NUTRITION CORPORATION)

BBDO GUERRERO / SARIDON “SWEEPER” / BAYER PHILIPPINES INC.

BBDO GUERRERO / SARIDON “VENDOR” / BAYER PHILIPPINES INC.

Y&R PHILIPPINES / YOUNG CREATIVE COMPETITION “COCKFIGHT” / CREATIVE GUILD OF THE PHILIPPINES

PRINT CAMPAIGN

BBDO GUERRERO / SARIDON “ELECTION CAMPAIGN” / BAYER PHILIPPINES INC.

BRANDED PRINT CONTENT

DLS‐CSB Center for Institutional Communications / DE LA SALLE COLLEGE OF BENILDE “THE BENILDE BOOK” / DE LA SALLE COLLEGE OF SAINT BENILDE

OUTDOOR POSTER SINGLE

TBWA/SMP / ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.

JWT MANILA / GNC “SWAMP” / GNC LIVE WELL (TOTAL NUTRITION CORPORATION)

Y&R PHILIPPINES / YOUNG CREATIVE COMPETITION “COCKFIGHT” / CREATIVE GUILD OF THE PHILIPPINES

OUTDOOR FREEFORMAT SINGLE

TBWA/SMP / BOYSEN “AUDIO GUIDE” / PACIFIC PAINT PHILS INC.

Y&R PHILIPPINES / KOPIKO ASTIG “BUS” / INBISCO PHILS.

BBDO GUERRERO / PEPSI “NIGHT LIGHT” / PEPSICO INTERNATIONAL

DIWA OUTDOOR SINGLE

DDB PHILIPPINES / CARA WELFARE “I AM HOME-CAT A” / CARA WELFARE PHILS.

LEO BURNETT / MANILA WWF EARTH HOUR “ICEBERG” / WWF PHILIPPINES INC.

PRINT & OUTDOOR CRAFT: ART DIRECTION

TBWA\SMP / ENVIROTECH “CLASSROOM” / ENVIROTECH WASTE RECYCLING INC.

LEO BURNETT MANILA / WWF EARTH HOUR “ICEBERG” / WWF PHILIPPINES INC.

PRINT & OUTDOOR CRAFT: ILLUSTRATION

Y&R PHILIPPINES /GELATTO “BARACK” / GREGAN 101

TBWA\SMP / NUVALI “KOI FISH FEED” AYALA LAND INC.

McCANN WORLDGROUP / XENON “ANGELS VS. DEMONS” / PIONEER TRUCKS

DESIGN: FLAT IMAGE & EDITORIAL

BLACKPENCIL MANILA / BLACKPENCIL MANILA “BLACKPENCIL CALLING CARD” / Blackpencil Manila

DESIGN: SMALL/ MEDIUM SCALE THREE DIMENSIONAL

Y&R PHILIPPINES / ADOBO MAGAZINE “GENEROSITEE” / Adobo Magazine

DDB PHILIPPINES / GATORADE “SUPERSTAR SWEAT” / PEPSICO INTERNATIONAL

DESIGN: TYPOGRAPHY

TBWA\SMP / LAKIHAN MO LOGO NIGHTS “ROCK.REBUILD.LAKIHAN MO LOGO NIGHTS #26 / LAKIHAN MO LOGO NIGHTS

DIWA DESIGN

IDEASXMACHINA ADVERTISING / MUNTINLUPA “TRASHEMONS” / MUNTINLUPA CITY GOVERNMENT

DIGITAL & MOBILE : SHAREABLE CONTENT AND ONLINE COMMUNITY SOLUTIONS

LEO BURNETT MANILA / McDONALD’S “GYM” / Golden Arches Development Corporation

JWT MANILA / EDEN CHEESE “UNSILENT NIGHT” / MONDELEZ PHILIPPINES INC.

LEO BURNETT MANILA / McDONALD’S “MEET UP” / Golden Arches Development Corporation

PUBLICIS MANILA / MILO “COACH NARCISO” / Nestle Philippines, Inc.

LEO BURNETT MANILA / McDONALD’S “FRIES HEIST” / Golden Arches Development Corporation

BBDO GUERRERO / PANTENE “LABELS AGAINST WOMEN” / PROCTER & GAMBLE

DIGITAL & MOBILE: TOOLS AND APPS

BBDO GUERRERO / BBDO “CRAP SITE” / BBDO Guerrero

DIGITAL & MOBILE: DIGITAL‐LED INTEGRATED, PROMO OR ACTIVATION CAMPAIGN

LEO BURNETT MANILA / McDONALD’S “FRIES HEIST” / Golden Arches Development Corporation

PROMO & ACTIVATION

LOWE INC. / GONUTS DONUTS “GONUTS CONTRUCT TABLES” / The Doughnut People Inc.

DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

OGILVY & MATHER PHILIPPINES / TANG “RECYCLASS” / MONDELEZ PHILIPPINES INC.

DIWA PROMO & ACTIVATION

BBDO GUERRERO / BBDO GUERRERO “#UNSELFIE” / BBDO Guerrero

Y&R PHILIPPINES / HERO FOUNDATION “DOG TAG” / HERO FOUNDATION

PUBLIC RELATIONS

TBWA\SMP / NUVALI “KOI FISH FEED” / AYALA LAND INC.

BBDO GUERRERO / PANTENE “LABELS AGAINST WOMEN” / PROCTER & GAMBLE

DM9JAYMESYFU/DIGIT / SMART “TXTBKS” / SMART TELECOMMUNICATIONS

TBWA\SMP CHAMPION / “MEGA YDC” / PEERLESS PRODUCTS MANUFACTURING INC.

MEDIA : CREATIVE USE OF RADIO OR ANY FORM OF AUDIO BROADCAST

TBWA\SMP / BOYSEN “AUDIO GUIDE” / PACIFIC PAINT PHILS INC.

MEDIA : CREATIVE USE OF OUTDOOR/AMBIENT (Small scale)

TBWA\SMP / NUVALI “KOI FISH FEED INVITE” / AYALA LAND INC.

MEDIA : CREATIVE USE OF OUTDOOR/AMBIENT (Large scale)

TBWA\SMP / BOYSEN “TREE LUNGS” / PACIFIC PAINT PHILS INC.

Y&R PHILIPPINES / KOPIKO ASTIG “BUS” / INBISCO PHILS.

MEDIA : CREATIVE USE OF DIGITAL OR MOBILE PLATFORM

TBWA\SMP / BENCH “GIVAGIF” / Suyen Corp.

TBWA\SMP / OISHI “UNSKIPPABLES” / Liwayway Marketing Corp

AGENCY OF THE YEAR: Ace Saatchi & Saatchi

CLIENT OF THE YEAR: Procter & Gamble