Rightster opens in Singapore, Google’s Richard North appointed to run APAC operations

Rightster logoRightster, a multi-channel network that matches content creators with publishers, has launched a Singapore office and hired Google’s Richard North to run the business in Asia Pacific, Mumbrella can reveal.

The Singapore office adds to Asia operations that have been up and running in India and Australia since 2012, with clients including IMG Fashion and the Australian Football League.

North joins Rightster as Asia Pacific general manager after eight years at Google, latterly as regional manager of sports partnerships for YouTube.

He moved to Singapore from Australia in November 2012, where he was manager of content partnerships for YouTube Australia and New Zealand based in Sydney.

Richard North

Richard North

In a statement, the company said: “We think it is really exciting that brands in Asia are still at a relatively early stage in their understanding of the the power of web video to build brands, sell product and engage with existing and potential customers.”

“With our existing strength in English language content, along with our strategy to develop local language offerings market by market across the region, we hope to cement a strong presence and support for customers across the region, who are looking for ways to drive larger scale audiences, effectively monetise their content and build engagement across targeted audiences.”

The news of Rightster’s launch comes the week after Mumbrella revealed that Maker Studios, one of the biggest producers of content on YouTube, would be expanding into Asia.


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