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DDB wins Singapore’s first gold of Cannes 2014 with ‘Offline book’ in Mobile Lions

Asian agencies picked up six lions in the mobile category at Cannes.

Singapore won its first Cannes gold of the awards so far, with ‘Offline book’ for Math Paper Press by DDB Singapore. The idea is for consumers to get passages from a book pop up on their mobile phones when they lose their signal.

Another gold went to Japan, with Bascule Tokyo winning with ‘Bloody Tube’ for Bascule Inc.

Singapore won two silver Mobile Lions, ‘Movie Emoji’ for SingTel by Ogilvy and ‘The Guardian Angel’ for women’s rights pressure group AWARE by JWT.

BBDO Guerrero picked up a bronze for its ‘unselfie’ fundraising idea for the Typhoon Yolanda Appeal.

The Grand Prix went to Brazil, with FCB Sao Paulo’s ‘Protection ad’ for Nivea.

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