Dentsu Aegis restructures in Southeast Asia, introduces single market P&Ls

Dentsu Aegis Network has announced a new post-merger structure in Southeast Asia, appointing country heads overseeing all brands in five markets.

The two agencies, which merged in 2013, have adopted single country P&Ls for the group in Thailand, Indonesia, Malaysia, the Philippines and Vietnam.

In Thailand, Amornsak Sakpuaram, CEO of Dentsu Aegis Network Thailand, and Vichai Suphasomboon, executive chairman, will lead the group.

In Indonesia, the group will be run by CEO Harris Thajeb and non executive chairman Yusca Ismail.

Dentsu Aegis Malaysia will be run by long-serving executive Margaret Lim, who formerly ran Aegis, as group country manager.

In the Philippines, Miguel Ramos, currently chairman, will be the country CEO, while Toshinori Aoki will run Vietnam for the group.

The agency has also announced a wider role for Aki Kakegawa, who will be chief client officer for Japanese clients in Southeast Asia and also Australia and New Zealand.

Mitsuyuki Nakamura has been appointed to the new role of president for Dentsu Media in Southeast Asia, and will retain his role as CEO at Dentsu Media Thailand. 

They will report in to Dentsu Aegis Network’s Southeast Asia boss Dick van Motman. In a press release, he said: “When Dentsu and Aegis came together in the region, I was blessed to find all these seasoned people in our organisations”, said Dick van Motman, chairman and CEO, Dentsu Aegis Network Southeast Asia. “It was a matter of putting the right people in the right place so that we can do even more, even faster and truly innovate the way brands are built. A young, talented and vibrant network like ours needs this kind of experience at the top to get maximum results. I’m very confident that the network is now in the perfect position to harvest in these vibrant economies in this economically strategic and important region.”


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