First Philippine Holdings: ‘Powered by good’

Ad agency BBDO Guerrero has created a new campaign for First Philippine Holdings Corporation based on the premise that the energy, manufacturing and real estate investment giant is ‘Powered by good’.

Update: Earlier, a different version of the video was used, which the agency says was only for internal purposes. The video featured the endline ‘Inspired by values, powered by good’, which is similar to the well-known line for tech firm Infosys, ‘Inspired by values, powered by intellect’. The final version of the ad uses only the words ‘Powered by good’.

Danny Gozo of FPH said in a press release: “The whole campaign is freshly visualized in illustration. It’s a young and modern feel to reflect the vibrant energy of the company’s new leadership. And it attracts young talent who may not be aware of the company’s achievements but would want to join and be powered by good.”

Tony Harris, CEO of BBDO Guerrero, said: “We are proud of the work, and we are happy to have clients that have bought into this vision. They are ruled by humility, a trait that often holds them back from speaking more about the good they do. It’s inspiring to just watch them operate.”

First Philippine Holdings Corporation


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