Hangout with Mark Tutssel on the best campaigns at Cannes, the craft gap and McDonald’s
Mumbrella’s Australia editor Alex Hayes held a hangout today with Mark Tutssel, chief creative officer of Leo Burnett Worldwide, to discuss campaigns, craft and creativity.
In the hangout Tutssel shares his views on some of the best campaigns at the festival this year, and what the elements are that make them so good, as well as why there is a loss of craft in some of the more traditional disciplines in the awards.
Campaigns referenced in the conversation:
Volvo: The Epic Split
Blaze
Old Spice; Mom Song
http://www.youtube.com/watch?v=JEbpbNTkIdk
HBO GO Awkward Makeout Scene
http://www.youtube.com/watch?v=x6xGnuT3vvg
Bentley Burial:
BA: Magic of Outdoor
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