Opinion

How losing control of his body made Hiro Fujita a better communicator

TedX Tokyo talk Dave McCaughanHiro Fujita is a planning director at McCann Japan and a sufferer of motor neurone disease, or ALS.

In this TedX Tokyo video, McCann Asia Pacific head of strategy Dave McCaughan, who hired Fujita ten years ago, tells the story of how losing the ability to speak or control his bodily functions made the young Japanese more willing to communicate and help other people.

McCaughan is speaking at the Mumbrella360 conference in Sydney on Thursday.

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