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Ad guru Prasoon Joshi on getting India’s PM elected, Bollywood and advertising, judging at Cannes, and awards scam

Prasoon Joshi and Robin HicksMumbrella held a video interview at the Cannes Lions today with Prasoon Joshi, the chairman, CEO and chief creative officer of McCann South Asia, and a celebrated Bollywood writer and lyricist.

In a conversation with Mumbrella’s Asia editor Robin Hicks, Joshi talked about his role in getting India’s new prime minister Narendra Modi elected in the biggest democratic act in human history, judging the Titanium & Integrated Lions at Cannes, the relationship between Bollywood and adland in India, whether it is a good thing that admen in India have bigger brands than the agencies that they work for, and the sticky issue of scam in advertising awards.

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