FYI

Lowe Thailand wins Tiger Beer digital duties

The digital arm of Lowe Thailand, OPEN, has won the digital business for Tiger Beer, which is operated by Thai Asia Pacific Brewery Co in the Kingdom.

The announcement:

OPEN, Lowe Thailand’s interactive agency, has been appointed the 2014 digital agency for Thai Asia Pacific Brewery Co, Ltd (TAPB), after an agency pitch this year.

OPEN will be tasked with developing the full-spectrum digital work – including managing digital platforms and creating ongoing to digital campaigns – to support Tiger Beer’s retail sales.

Rob Hall, General Manager for OPEN Thailand, says: “Tiger Beer is an emerging Asia beer brand, and we’re excited to be invited to be a part of the Tiger team to help grow the brand in the local market this year.”

“Today’s alcohol market in Thailand is highly competitive, especially in the digital and social media space. We look forward to delivering digital campaigns and content that captures the hearts and taste buds of our customers here in Thailand.”

Dan Zonmani, CEO, Lowe Thailand adds: “It’s a testament to OPEN’s abilities that TAPB has once again found us to offer the best digital services for one of their key brands in Asia. We’re honoured to be strengthening our relationship with this industry leader.”

OPEN Thailand is also the digital advertising agency for Heineken Thailand. It now adds Tiger beer, one of Asia’s most successful premium beers, to its roster.

Source: press release

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