Opinion

The week in review: New CEO of Clear Channel Singapore | Malaysian bank apologises for ‘black face’ ad again|Freedom of the press issues in Thailand, Egypt and Hong Kong | Endemol boss challenges Asia to be ‘bolder’

Picture-75In a week which saw the CEO of Clear Channel depart, Hong Leong’s insurance division found itself still apologising for an ad featuring a ‘blackface’ domestic worker run in Hong Kong, while there were new creative campaigns from ‘It’s more fun in The Philippines’, Volkwagen India and M1. It was also a week which saw new restrictions placed on press freedom in Thailand, the Chinese state media condemning Occupy Central and Australian journalist Peter Greste imprisoned in Egypt.

Story of the week

Adam ButterworthThe CEO of one of Singapore’s biggest out-of-home players Clear Channel Singapore Adam Butterworth departed for a role in another market. He was replaced by Clear Channel Singapore’s sales and marketing director Kelly Khoo.

“An exciting opportunity opened up and given the outstanding work Adam has done turning around the Singapore business he was a natural choice,” said Mark Thewlis, executive chairman, Clear Media.

Quotes of the week

“I agree that there is a lot of work created just for awards, but think of it like a Formula 1 operation. Honda has a F1 programme just to win races. But also what they learn from testing becomes part of the car’s engine,”

Jose Miguel Sokoloff, Lowe’s global chief creative officer in Lowe creative chief counters Hegarty’s view on scam: We learn from testing like an F1 team’.

“Some have asked why Asia Pacific agencies perform better in some categories than others? Or even why do some Asian countries do better than others? There are many theories, opinions and I expect even algorithms to explain this conundrum. But all of these are as useful as scoring a VIP ticket to the Cannes Closing Gala on the Monday after. Absolute rubbish,”

Y&R boss Matthew Godfrey in What does it take for Asia to win more at Cannes?

“It was truly never our intention for it to be offensive and any unintended miscommunication is deeply regretted. As such, we have earlier in the week taken action to withdraw the advertisement,”

Harry Wong, director and general manager of Hong Leong Insurance in Malaysian bank apologises for ‘black face’ insurance ad again.

“We need to take risks or otherwise we are not going to develop into global players,”

Endemol Asia’s boss Fotini Paraskakis in Asian TV producers need to be bolder to compete in global format race

Best work

Philippines Department of Tourism – BBDO Guerrero – new campaign for “It’s More Fun In The Philippines” focuses on the capital Manila.

Volkswagen – DDB Mudra West – new campaign uses humour to promote the car brand’s build quality, safety and driver experience.

Best-read story on Mumbrella Asia

John Hegarty

John Hegarty on the ‘nonsense’ of Big Data, the ‘abberation’ that is scam and why Cannes is losing focus

Sir John Hegarty is one of the world’s best known advertising creatives. He co-founded iconic British agency Bartle Bogle Hegarty, which has offices in Singapore, Mumbai and Tokyo, in the early ’80s.

In this interview with Mumbrella Asia editor Hegarty talked about why Cannes is “losing focus”, the impact of scam on adland, the “nonsense” of Big Data and why Asia has to learn from Europe about building brands that stand out.

Best media and marketing headline

Great day for red tops — Ex-Sun editor Rebekah Brooks found not guilty – The Sun 

Good week for…

Kylie Choo who takes on the role of CEO of Clear Channel Singapore

IAB Singapore whose video committee has begun meeting and this week discussed some of the opportunities and challenges facing the industry across Southeast Asia.

Bad week for…

The Hong Leong Bank which again apologised for the ‘black face’ insurance ad featuring a domestic worker and said the ad had been developed in-house. 

Freedom of the Press in Thailand took a hit with the government announcing it would establish panels that will monitor all media outlets in an attempt to stop the spread of what the regime has described as “misinformation” about the new National Council for Peace and Order.

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