Martell Noblige short films mark four years of ‘New elegance’ in China

The Shanghai office of TBWA has launched a series of short films for Martell Noblige to celebrate four years of ‘New Elegance’ in China.

One of the series of eight films – featuring Lei Hao – can be viewed here, although an English language translation of the ad is not yet available.

The films, which are running on a microsite, feature actors Shaofeng Feng, Lei Hao, Qianyuan Wang, Yuan Tian, Xuan Huang and Yawen Zhu. They also feature music composer Yadong Zhang and menswear designer, Chi Zhang.

“Creating an emotional connection with target consumers to spread the message through disruptive media and collaboration has given Martell Noblige an edge over its competitors,” said Martell brand director at Pernod Ricard China, Liya Zhang.


Project Name: Martell Noblige ‘New Elegance Movement’ 2014
Creative Agency: TBWA\Shanghai
Client: Pernod Ricard China
Managing Director: Brian Swords
Brand Team Leader: Muriel Lechaczynski
Account Director: Kelly Gao
Account Executive: Fiona Huang
Group Creative Director: Patrick Tom
Creative Director: Eliza Wong
Associate Creative Director: Arthur Wong
Art Director: Sasha Zhang
Strategist: Benjamin Chen
Film Entertainment Company: Brain Media
Event Agency: K2
Media Agency: Carat
Digital Agency: Nurun
Territories: Mainland China


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing