Danny Higgins out as McCann Singapore ECD

Danny Higgins

Danny Higgins

The Singapore executive creative director of advertising agency McCann has abruptly left the agency, Mumbrella can reveal.

Danny Higgins has been with McCann in Singapore for two years, joining from Ogilvy China where he was ECD in 2012.

McCann’s regional boss Charles Cadell confirmed the move, and said that Ali Grayeli had assumed sole responsibility of the creative department as ECD, moving up from senior creative director.

There are no plans for another ECD, Cadell noted. Grayeli is working with Alfred Wee, McCann Singapore’s creative director and three other creative teams.

Higgins’ departure comes shortly after Ben Lightfoot, the CEO of McCann Singapore, quit the agency. McCann Singapore is now run by Robert Doswell.


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