Dr Mumbo

Starcom exec becomes Reebok poster boy

Which Singaporean media agency executive has found himself the poster boy for Reebok’s One Challenge?

Well that would be SMG Singapore’s very own Joshua Kwah. The associate director, strategy & growth fronting the upcoming Reebok ONE Challenge 2014 – The Great Escape, that will be held on 6 July.

image010The race is apparently modeled after the conventional game of police and thief, Reebok ONE participants become be “prisoners” attempting to outrun the “guards” over a 5km course… collecting “life tags” along the way. 

That sort of distance in Singapore’s humidity is all too much Dr Mumb but Kwah, a massive fan of endurance sports and crossfit, says he got selected after one of his trainers put his name forward.

“We have a close working relationship with Reebok. Our trainers are endorsed by Reebok and every now and then, we help in their publicity – Hence, I was recently selected with another CrossFit Mobilus member to be the talent for the upcoming run’s publicity,” said Kwah.

Dr Mumbo wish all participants a good race on Sunday. Meanwhile he might stick with running within the confines of Singapore’s wonderful air conditioning…


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