News

Toyota eyes youth with jungle dance video featuring Japanese boy band and a gorilla

Toyota has launched a music video targeting young Asians that it is hoping goes viral.

The video, which has been viewed more than 270,000 times on YouTube since it was published a week ago, features Japanese band World Order performing a curious dance routine with a gorilla.

Consumers are being encouraged to record their own versions of the dance, which is known as the Wakudoki.

The most viewed video in each country will win a set of Beats by Dre earphones. The grand winner gets a trip for two to Tokyo.

The campaign is running in India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand and Vietnam.

The campaign was a result of a collaboration between Dentsu Singapore, its sibling digital agency Dentsu Möbius and the global Dentsu team.

Ted Lim, regional CCO at Dentsu Aegis Network Southeast Asia said, “The millennial generation is constantly connected and spends more time online than ever before. The Dentsu team wanted to engage them and provide a platform for them to express themselves. We are proud to support Toyota in this campaign and the response received thus far is indeed ‘Wakudoki’.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing