Hong Kong print edition of CosmoGIRL closes

CosmoGIRL coverCosmoGIRL, the magazine for twentysomething women published in Hong Kong by South China Morning Post and Hearst, is to close its print edition and go fully digital in the territory.

The last print edition of CosmoGirl Hong Kong will be the August issue, and from then on the title will operate entirely through the website

Amy Cheng, publisher of SCMP Hearst, said in a statement: “Since its launch in 2001, CosmoGIRL! has gained increasing popularity among young female readers. Its traction among the young female working demographic is particularly strong. Young adult readers are increasingly moving towards digital media, such as online, smartphones and tablets. Moving the magazine fully digital reflects their media consumption habit.”

She added: “We can now channel our focus on further enriching the title’s online content. This reflects an exciting development for the advertising community eager to connect with highly media-savvy, engaged, loyal and passionate young readers. We thank CosmoGIRL!’s staff for their tremendous efforts in the past and look forward to further bolstering CosmoGIRL!’s grip in the digital space.”

The company had not responded to Mumbrella’s questions about staff changes and potential redundancies as a result of the closure of the print version of the magazine.

The publication reports that pageviews to its website have nearly doubled in a year, reaching 2.3 million last month.

Through a joint venture partnership, SCMP and Hearst publish other titles in Hong Kong including the Chinese editions of Cosmopolitan, CosmoBride, Harper’s BAZAAR, Esquire and ELLE.


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