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Rapping babies urge Indian mothers to breastfeed in animated video for Nestlé

Nestlé has launched a video in India that extols the health benefits of breastfeeding that it is hoping will go viral.

The two-minute video, which has been viewed more than one million times since it was uploaded on 31 July, features four ‘Super babies’ who rap about the super powers that mother’s milk give them.

The video, which marks the second year of the campaign, is supported with the website www.starthealthystayhealthy.in and a Facebook page.

The agency behind the campaign was McCann India.

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