Rapping babies urge Indian mothers to breastfeed in animated video for Nestlé

Nestlé has launched a video in India that extols the health benefits of breastfeeding that it is hoping will go viral.

The two-minute video, which has been viewed more than one million times since it was uploaded on 31 July, features four ‘Super babies’ who rap about the super powers that mother’s milk give them.

The video, which marks the second year of the campaign, is supported with the website and a Facebook page.

The agency behind the campaign was McCann India.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing