Shopping site launches campaign to combat the haze in Singapore and Malaysia

Campaign against the hazeAn e-commerce firm has launched a platform for people to make a donation to charitable work around the haze as the forest clearing season hits Southeast Asia. and its Malaysian sibling are targeting their customer bases with a campaign titled Rage against the haze, which enables people to donate towards organisations that are tackling the forest fires.

Donators can choose to give $10 or $20 towards different causes, such as supporting the firefighting patrols, funding firefighting training and equipment, teaching fire safety in villages and schools, or helping in the rescue and prevention of poaching of animals.

Patrick Linden, co-founder and CEO of iBuy Group, which owns the two sites, said: “The haze is a result of a much larger problem — slash and burn tactics adopted by individual land owners and companies, and the burning of agricultural waste. Fortunately, there is a coalition of organisations on the frontline that are working together with local communities to protect large remote areas in Borneo and Sumatra from devastating forest fires by patrolling forest and peat swamps there, that will burn, if left unattended.”

“We will engage our extensive customer base to garner support to fund their meaningful efforts to nip the haze problem at the root, by preventing the burning from starting in the first place, as well as to fight the fires. There is no better way to reach out to the masses than, which serves thousands of customers on a daily basis,” he added.


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