News

Asia absent in Effectiveness Spikes winners as Brad Pitt’s brother wins GP for Australia

There were no Asian winners in the Creative Effectiveness category at Spikes, as Australia claimed the grand prix with a campaign by Havas Media Sydney for Virgin Mobile.

The mobile telco recruited the less famous member of the Pitt family, Brad’s brother Doug, to represent the brand in the “Fair Go Bro” campaign.

Only five awards were handed out, including the grand prix, with McCann Melbourne’s Dumb Ways to Die – the game claiming a Creative Effectiveness Spike, along with three campaigns by Colenso BBDO Auckland, two for Frucor and one for Amnesty International.

The winners:

HOW DOUG PITT’S BRO HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE HAVAS MEDIA Sydney / ONE GREEN BEAN Sydney
DUMB WAYS TO DIE- THE GAME METRO PUBLIC TRANSPORT McCANN MELBOURNE
TRIAL BY TIMELINE AMNESTY INTERNATIONAL PROTECT THE HUMAN COLENSO BBDO Auckland
BEYOND THE WALL FRUCOR BEVERAGES MOUNTAIN DEW COLENSO BBDO Auckland
V MOTION PROJECT FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing