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Sri Lanka and India on Spikes effectiveness shortlist dominated by Australia and NZ

India and Sri Lanka were the only other two countries on Creative effectiveness shortlist at Spikes Asia besides Australia and New Zealand, with the two countries responsible for eight out of the 11 shortlisted campaigns.

Lifebouy ‘Roti’ Reminder for Hindustan Unilever by Gemotry Global Mumbai was shortlisted for India.

Leo Burnett Solutions Colombo’s work for Unity Paper flew the flag for Sri Lanka.

For Australia, McCann Melbourne’s Dumb Ways to Die – the game for Metro Trains was shortlisted alongside Leo Burnett Melbourne’s Seek Volunteer for Seekand Iris Worldwide Sydney’s Christchurch Reimagined for Christchurch and Canterbury Tourism.

Havas Media Sydney and One Green Bean Sydney’s How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight and Clemenger BBDO Melbourne’s Reinventing a Once Loved Aussie Icon for Carlton & United Breweries rounded out the Aussie contenders.

Colenso BBDO Auckland was the agency behind NZ’s four shortlisted entries which were Trial by Timeline for Amnesty International, Beyond the Wall for Mountain Dew, V Motion Project for V Energy Drink and The Smart Phone line for Samsung’s Galaxy S4.

The shortlist in full:

Title Advertiser Product Entrant Company Country
SEEK VOLUNTEER SEEK VOLUNTEER SEEK LEO BURNETT MELBOURNE AUSTRALIA
LIFEBUOY ‘ROTI’ REMINDER HINDUSTAN UNILEVER TOILET SOAP GEOMETRY GLOBAL Mumbai INDIA
DUMB WAYS TO DIE- THE GAME METRO PUBLIC TRANSPORT McCANN MELBOURNE AUSTRALIA
UNITY PAPER WIJEYA NEWSPAPERS LIMITED ADA NEWSPAPER LEO BURNETT SOLUTIONS Colombo SRI LANKA
CHRISTCHURCH REIMAGINED CHRISTCHURCH & CANTERBURY TOURISM CHRISTCHURCH & CANTERBURY IRIS WORLDWIDE Sydney AUSTRALIA
HOW DOUG PITT’S BRO HELPED VIRGIN MOBILE PUNCH ABOVE ITS WEIGHT VIRGIN MOBILE AUSTRALIA VIRGIN MOBILE HAVAS MEDIA Sydney AUSTRALIA
REINVENTING A ONCE LOVED AUSSIE ICON CARLTON & UNITED BREWERIES VICTORIA BITTER CLEMENGER BBDO MELBOURNE AUSTRALIA
TRIAL BY TIMELINE AMNESTY INTERNATIONAL PROTECT THE HUMAN COLENSO BBDO Auckland NEW ZEALAND
BEYOND THE WALL FRUCOR BEVERAGES MOUNTAIN DEW COLENSO BBDO Auckland NEW ZEALAND
V MOTION PROJECT FRUCOR BEVERAGES V ENERGY DRINK COLENSO BBDO Auckland NEW ZEALAND
THE SMART PHONE LINE SAMSUNG NEW ZEALAND GALAXY S4 COLENSO BBDO Auckland NEW ZEALAND

The winners will be announced at a ceremony in Singapore tonight.

Miranda Ward at Spikes Asia

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