Dr Mumbo

Light sketches are catching on

Light sketches ABS-CBNSMART light sketchesShakey's Pizza light sketchesYou may remember a certain case of copycatting in the Philippines last year (yes, not the only one).

One agency, J. Romero & Associates, accused another, DM9 JaymeSyfu, of copying its technique of using light sketches made from hand movements in one of its commercial for a brand of pizza.

To refresh your memory, here’s DM9’s ad for SMART Store ad…

…which the boss of J. Romero reckoned bore an uncanny resemblance to this ad his agency did for Shakey’s Pizza Parlour.

Now, Dr Mumbo has been alerted to another brand that appears to be a fan of the same technique. Watch this ad for ABS-CBN ad by Publicis Manila…

It appears that light sketches are catching on.

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