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Ricky Gervais joins ‘Let a bear sh!t in the woods’ campaign for Animals Asia

Ricky GervaisComedian Ricky Gervais has joined a campaign against bear bile farming for charity Animals Asia.

The creator of UK sitcom The Office joins a group of celebrity backers for the ‘Let a bear sh!t in the woods’ campaign that includes actors Gillian Anderson and Alicia Silverstone, and musicians Matt Sorum and Peter Northcote.

Animals Asia

The campaign urges people to sign a petition and make a donation to help end bear bile farming.

Created by Australian agency enigma, the campaign aims to highlight how 10,000 moon bears in China and 2,400 in Vietnam are kept in small cages where they face daily bile extractions for use in traditional medicine. Animals Asia aims to rescue the bears and place them in sanctuaries.

A campaign video featuring musician Peter Northcote, who explains the cruelty behind the bear bile farming trade, can be viewed here.

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