Share-a-Coke takes new twist in the Philippines

Coca-Cola has added a twist to its global Share-a-Coke names-on-bottles concept that it is rolling out in the Philippines.

In a video that is running on the brand’s Facebook page, Coke has introduced the idea of saying ‘thank you’ with a named bottle.

The agency behind the idea was McCann.

The campaign launches the week after Mumbrella revealed that Coke is changing its digital agency in the Philippines, bringing in OgilvyOne in place of long-time incumbent MRM, McCann’s sister agency. Starcom now handles paid digital media for Coke.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.



Sign up to our free daily update to get the latest in media and marketing