BBH claims Instagram first with Halloween game for Chupa Chups

BBH has created a ‘choose your own adventure’ Instagram game to celebrate Halloween for client Chupa Chups that it claims is a first of its kind.

The game, called “Get Lolli”, will run for two weeks and supported by activity on Facebook and YouTube. Watch the trailer:

Tinus Strydom, a creative director at BBH Asia Pacific said: “Bringing a new experience to people where they don’t expect it, is what our business has become, and what keeps it fun.”

Daan Simonis, international digital marketing manager, Perfetti Van Melle added: “This Halloween, we wanted to entertain our audience who have grown up with a mobile device in their hands. The campaign will give them a chance to experience game play on a platform they are already familiar with.”


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