Insurance firm uses animated shark to urge HKers to prepare for unexpected dangers in life

An insurance company is alerting young Hongkongers to the need to plan for an uncertain future with an ad campaign featuring a animated shark.

The campaign for Dah Sing Life intends to be a departure from typical life insurance advertising cliches, the advertiser says.

The ad was created by Hong Kong agency Crimson Advertising.


  • Creative agency: Crimson Advertising (HK) Ltd.
  • Creative director: Brendan Lai
  • Production house: Plastiq Film Ltd.
  • Production director: Hung Khoo
  • Production director: Khoo Wei Hung
  • Media agency: PHD Hong Kong
  • Planning manager: Wilson Wong
  • Media executive: Alley Wong
  • Buying supervisor: Angus Chan



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