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Ikea recreates hallway scene from The Shining to promote late night opening for Halloween

Furniture retailer Ikea has taken inspiration for the classic Stanley Kubrick film The Shining to promote its late-night shopping in Singapore in a new branded video around Halloween.

A one-minute 24-seconds film recreates the famous hallway scene from the 1980 horror film in which a boy on a toy tricycle confronts the ghosts of two girls.

On a wall of the store room in the Ikea film are written the words, “All work and no sleep makes life dull”, a play on the famous “All work and no play makes Jack a dull boy” words typed by the character played by Jack Nicholson in The Shining.

Running in parallel to the film is a competition in social media for viewers to spot and win Ikea products that appear in the film.

Here’s the original ‘Come play with us’ hallway scene from The Shining, which is not for the faint hearted.

The Halloween idea emerged just a month after BBH created a video parodying the modern obsession of Apple technology to launch the Ikea catalogue that went viral.

Creative credits:

Executive Creative Director: Scott McClelland
Art Director: Marcus Yuen
Senior Copywriter: Angie Featherstone
Project Director: Lesley Chelvan
Account Manager: Manavi Sharma and Jade Cheng
Head of Planning: James Sowden
Social Strategist: Josie Khng
Director: Jordan Quellman
Agency Producers: Daphne Ng and Wendi Chong
Production Company Producers: Bhavna Shivayogimath and Malay Prakash
Production Company: Black Sheep Live

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