FYI

IMD completes digital ad delivery deals with all Indonesian broadcasters

Digital ad delivery firm IMD has announced completing deals with all of Indonesia’s broadcasters.

The announcement:

Global player, IMD, have successfully implemented their end-to-end digital ad delivery solution with all Indonesian broadcasters. Pioneering this market first, IMD is the only Indonesian supplier in this field.

“We’ve been working very closely with Indonesian broadcasters for the past two years to cut analogue workflows” says Joshua Rea, IMD’s Director of International Development. “We’ve completed deep integration with the Traffic, Engineering, MCR, ICT and Sales departments of every broadcaster in Indonesia. We’re extremely proud of what the team’s achieved.”

Advertisers have relied on Betacam SP tapes for the past 20 years. With global advertisers focusing more and more on the rapidly growing market, tape’s were frequently sent from London, Singapore or Shanghai into Indonesia. Often caught in customs, significant delays could occur.

Through IMD’s cloud-based delivery platform, advertisers and agencies can now deliver from anywhere in the world directly to more than 40 Indonesian broadcasters country-wide within 2 hours, 24/7.

In the process, IMD have also integrated and connected most Indonesian Post and Audio houses, as well as major Media Agencies with their collaborative online workflow.

“Lead times are decreasing, costs are reducing. transparency and quality is increasing. It’s a great change to witness for the market.” says Carmine Masiello, IMD Asia-Pacific and Middle East CEO.

With 38 offices worldwide, IMD’s Asia-Pacific operations are headquartered out of Singapore, with regional offices in Sydney, Jakarta, Manila, Auckland, Mumbai, Delhi, Tokyo and Shanghai.

Source: press release

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