Mr Bean is hapless kung fu fighter in Crouching Tiger, Hidden Dragon-inspired ad for Snickers

Mars snacks brand Snickers is running a Mandarin-language ad in the UK that is inspired by the popular Ang Lee movie Crouching Tiger, Hidden Dragon.

The spot, which features Rowan Atkinson playing his famously hapless character Mr Bean as part of a kung-fu fighting team, was created by Abbot Mead Vickers BBDO.

Snickers usually runs different creative executions in different markets, and it is unclear whether this spot will run in Asia. But the campaign sticks with the global “You’re Not You When You’re Hungry” positioning.

The ad, which was directed by Daniel Kleinman of production company Rattling Stick, comes out as the news emerges that a sequel to Ang Lee’s martial arts epic will be released in cinemas and on Netflix at the same time.


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