Starcom Singapore promotes Pat Goh to MD

Media agency Starcom MediaVest Group has promoted the general manager of its Singapore officer, Patricia Goh, to MD.

The announcement:

Singapore, 30 October 2014 – With immediate effect, Patricia Goh has been promoted to Managing Director, Starcom MediaVest Group, Singapore.

Goh was previously General Manager and was responsible for P&L management, strategy, growth, deliverables and the grooming of talent for both SMG and the industry at large.

An industry veteran, she first joined SMG in 2008 and rose through the ranks with consistent bolstering of multi-disciplinary expertise across verticals.

In the last 9 months as General Manager, Patricia has shown remarkable ability in business acumen, sound decision making skills and operational knowledge.

She has been aggressive in new business wins, having back-to-back wins with the most recent ones being a government business, Ministry of Communications and Information’s National Day pitch, and property developer Far East Organization.

“Stepping up to the opportunity, early in the year, she aligned all of us on our purpose, drove clarity on what each of us have to do to play our part in the journey and relentlessly pursued the goals,” said Ranga Somanathan, Chairman Starcom MediaVest Group Singapore & Chief Operating Officer Southeast Asia.

Somanathan also added: “Her ability to be solution-focused within the client’s constraints added to her people-first approach to leadership within SMG are admirable leadership qualities.”

Source: press release


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