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McDonald’s China’s Agatha Yap returns home to lead sales and marketing for Sentosa

Yap

Yap

McDonald’s marketer Agatha Yap has left China to return home to Singapore to a newly created role overseeing the sales and marketing operations for Sentosa, Singapore’s island resort.

Yap, who in the past has worked agency-side for the likes of BBDO and Bates, brings to an end just under two years with McDonald’s China, where she was senior marketing director.

Prior to leaving Singapore, Yap had a short spell as marketing and development director for Watson’s, and before that spent seven years as McDonald’s Singapore’s marketing director.

Also joining the Sentosa marketing team is Catherine Yap as marketing director. She replaces Luanne Tan-Liang, marketing director of Sentosa Leisure Management, who has left the company.

Sentosa introduced a new marketing platform for the island in March, choosing the slogan ‘State of fun’ in place of the six year-old line, Asia’s Favourite Playground.

In a new ad for the island, Sentosa was positioned as “The dreamland, the wonderland, without rules, strangers and stereotypes, where the borders are open to everyone but shut to boredom.”

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