FYI

David Ketchum’s new company comes ‘out of stealth mode’, unveils management line-up

Current Asia, the new agency founded by former Bite Communications boss David Ketchum, has announced its management line-up for its offices in Singapore and Hong Kong.

The announcement:

Singapore and Hong Kong, December 15, 2014:  Current Asia, a new breed of marketing business solutions provider, has came out of a “stealth mode” set-up period to begin servicing the need of senior Asia-based marketing decision makers.  The company initially has operations in Singapore and Hong Kong, with regional reach and partnerships.  Current Asia fills a gap between campaign-oriented agencies and global management consultancies to bring together a blend of strategy and demand generation solutions relevant to Asia Pacific that delivers customer engagement and sales.

The senior core team includes David Ketchum, CEO and Founder, who has a more than 20 year track record in Asia of building marketing services businesses and leading digital business transformation. Senior Partner Michael Zung has helped roll out DoubleClick, HSBC Direct, and Bazaar Voice in the region, as well as founding a groundbreaking digital agency, OneXeno.  Cavan Downes, CIO, has 20 years of experience building and implementing data-driven marketing solutions. Adrian Hoon, VP – Asia, based in Singapore, has deep experience in helping clients with loyalty CRM technology and strategy region wide. Regina Leung, VP – Marketing Platforms, has 15 years of client and agency side experience of developing and executing data-driven marketing programs that promote customer experience and sustainable business growth.

“Most companies have multiple siloed sources of customer data.  Marketing, sales, communications, e-commerce, retail and logistics operations are all generating terabytes of data but marketing, organizational and IT barriers prevent companies from seeing a holistic view of the customer, and valuable opportunities for insight are lost,” said David Ketchum, CEO. “Customers behave in quirky and individual way, and so despite the tremendous predictive power of software and hardware, organizations also need the right people, process and content to transform into true digital businesses.”

The Current Asia methodology draws together clients’ structured and unstructured data sets, integrates them into a comprehensive data view of the customer, pulls in 3rd party data, and matches up targeted marketing technologies and platforms with compelling content strategy.

Current Asia has partnership agreements in place with growing number of global and regional solutions providers covering marketing automation, CRM, analytics, mobile, and loyalty.

Source: press release

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