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Animals Asia pressures Vietnam government to free bears farmed for bile in Halong Bay

Animals Asia launched a campaign this week to rescue bears trapped in a bile farm in Vietnam’s Halong Bay.

Animals Asia

The campaign centres on an open letter to Nguyen Tan Dung, the prime minister of Vietnam, requesting that the 23 bears being held in captivity on Cau Trang Farm in Halong Bay are freed and taken into the care of Animals Asia at their sanctuary.

Animals Asia is asking supporters to share the campaign on Facebook, Twitter and Instagram and to make a donation to the cause.

Since launch earlier this week, the campaign – which is running in print, online and in broadcast media – has garnered more than 20,000 signatures. The campaign microsite was designed by Australian agency Enigma, which is also producing an upcoming direct mail piece.

It is being backed by British comedian Stephen Fry, American actor Ali MacGraw and Australian singer Olivia Newton-John, and comes five months after comedian Ricky Gervais joined a group of celebrity backers for Animals Asia‘s ‘Let a bear sh!t in the woods’ campaign to free more bears from captivity.

An estimated 14,000 Asiatic black bears are kept in captivity for their bile, which is used in traditional medicine. Animals Asia has produced this video to highlight their plight.

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