BBDO claims Indonesian PepsiCo business from DDB

BBDO has won the Indonesian PepsiCo business after a two-way pitch against Omnicom sibling ad agency DDB.

The announcement:

29 January 2015, Jakarta – BBDO Indonesia today announced that it has been awarded creative responsibilities for Pepsico’s Carbonated Soft Drinks (CSD) and Food segments.

BBDO will assume work on their Pepsi and Quaker brands effective end of January 2015. The win follows a two-way pitch against the incumbent agency, DDB.

Cindy Gunawan, Marketing Director at Pepsico said, “Indonesia has become a key market to win for PepsiCo. We are targeting to grow our business and shares, so we are looking for an Agency partner who understands what is needed to support us in achieving our goals.

Having had a longstanding global relationship with BBDO, we are confident that the Agency will leverage the network’s extensive knowledge and expertise and combine it with their understanding of the Indonesian market.”

Intan Mokhnar, Managing Director of BBDO and Proximity Indonesia added, “We are starting off 2015 on a great note with this win. We have long wanted to win back Pepsico in our roster of multinational blue chip accounts and are looking forward to producing some great work with them.”

Source: press release


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