News

Blind photographer shoots Bollywood actress guided by her scent in campaign for Lux

In a campaign to show the power of the fragrance of Lux soap, a visually impaired photographer has taken a series of shots of Indian Bollywood actress and model Katrina Kaif guided by her scent.

A video, titled ‘Perfume Portraits’, features photographer Bhavesh Patel shooting Kaif and finishes with the line, ‘Bathe with perfume every day’.

The agency behind the campaign was JWT, which handles a number of other brands for Lux maker Unilever.

The campaign also features two behind-the-scenes films, the first with Bhavesh Patel.

The second behind-the-scenes video focuses on the work of the director, Sunhil Sippy.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing