FCB Shanghai wins Skoda China pitch

SkodaFCB Shanghai has won the advertising account of VW-owned car brand Skoda.

The announcement:

Shanghai, January 19, 2014 After a competitive pitch against other 4A agencies, Shanghai Volkswagen has selected FCB Shanghai as its new agency of record for Skoda in Mainland China, taking responsibility for Skoda branding, and its Fabia and Superb models, effective immediately. FCB Shanghai will lead Skoda’s 2015 rebranding campaign, as well as the grand launch of the new Fabia and the new flagship model in China.

Xie JinHui, Senior Director of Škoda Marketing, Shanghai Volkswagen Automotive Co., Ltd., commented, “2015 is an important year for Škoda to continue growing in China. With FCB’s help and their behavior change vision, we can re-build Škoda’s brand positioning, and cultivate the target audiences who share our spirit.”

Edward Bell, CEO, FCB Greater China, said, “We’re thrilled to add a globally recognizable brand like Škoda to our growing roster of clients. This win came down to the collaborative efforts of our new management team in China, including Feiwei, Chief Creative Officer of FCB Greater China, and Josephine Pan, General Manager of FCB Shanghai. With their leadership and the deep understanding of the Chinese market, I’m confident that we’ll build on our success in 2015.”

Source: press release


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