Oreo entices China’s fashionistas with thin biscuit

Biscuit brand Oreo has launched a campaign in China aimed at the country’s fashion conscious city dwellers.

The campaign, created by FCB Shanghai, features an Oreo Delight Thin tantalising animated models.

“In this spot, we are showcasing the product as hero in a fashion related setting to echo to our first Oreo Delight Thin TVC. The cookie becomes almost like a supermodel that is irresistible to everyone. It has been a delight to work on this project.” Andy Chan, ECD of FCB Shanghai commented.

Project Name: Oreo Delight Thin “Taste of Fashion”
Creative Agency: FCB Shanghai
Client: Mondelez
Regional Account Director: Tess Wang
Account Director: Calvin Chu
Account Executive: Holly Zhang
Executive Creative Director: Andy Chan
Associate Creative Director: Lay Xie
Art Director: Edward Cheung
Copywriter: Lemon Xie
Designer: Florian Pack, Sam Hencher,
Digital Designer/ Artist: Sebastian Wirbelauer, Matthias Kroll, Ian Hutchinson, Jan Koester, Da Hae Kim, Simon Sandin, Daniel Wichterich, Florian Staerk, Lorena Steinmann, Fah Anuntasomboon
Typographer: Christopher Hegenberg
Illustrator: Sam Hencher, Ini , Jan Koester, Lorena Steinmann, Fah Anuntasomboon
Visualizer: Steffen Röthinger
Director: Florian Pack
Director of Photography: Christian Datum
Editor: Timo Fritsche
Production Company: TRIBE / Chimney
Production Company Head Producer: Kjell Kunde
Associate Producer: Johnny Hu
Associate Planning Director: Connie Yeung
Agency Producer: Robin Chen
Media Agency: Carat
Category: TVC, OTV, Cinema, and Digital
Territory: China


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