FYI

Outbrain promotes Anthony Hearne to regional director and Gulshan Verma to GM

Hearne

Hearne

Content discovery firm Outbrain has announced a number of senior management changes in Asia, with Anthony Hearne named regional director, Southeast Asia, India and new markets and Gulshan Verma appointed GM for Southeast Asia and India.

The announcement:

India & Singapore – January 15, 2015: Outbrain, the world’s leading content discovery platform, today announced the appointments of Anthony Hearne as Regional Director, SEA, India & New Markets, and Gulshan Verma as General Manager, SEA & India to drive Outbrain’s expansion into other Asian markets in 2015.

In announcing these appointments, Eytan Galai, Managing Director, APAC & EEMEA, Outbrain said, “Asia represents a significant growth opportunity for Outbrain, which is why we continue to invest in our business here. Our established publisher network and technological investment, in the form of Amplify API, have set the infrastructure in place. Now, we’re adding the digital experience and galvanizing leadership of Anthony and Gulshan to drive our next phase of growth.”

Anthony Hearne has spent the past 20 years serving in various marketing functions across agency, client and publisher businesses. His most recent role before Outbrain was Marketing Director of NewsCorp’s paid content strategy in Australia. Prior to NewsCorp, Anthony spent seven years at SingTel Optus, which included running marketing for Optus’ consumer division and a stint as Marketing Director, Virgin Mobile.

Gulshan brings to Outbrain over 15 years of experience in the digital media industry, having worked in Europe, North America and Asia. Previously the Country Manager of Outbrain India, he was responsible for leading the setup and growth of Outbrain in the country. Before Outbrain, he was with Komli Media as Chief Revenue Officer. Gulshan’s past experience also includes his roles as Director at Yahoo! in US and India, and as a consultant with McKinsey & Co in their Los Angeles office.

“Over the past two years we have observed the use of Content Marketing building incredibly fast in Asia. Outbrain now works with most of the region’s leading brands and premium publishers powering content discovery in one open, global marketplace. In 2015, we expect content marketing to continue its growth momentum, hence our further investment in the region,” said Anthony Hearne, Outbrain’s newly appointed Regional Director, SEA, India & New Markets.

The recently launched Outbrain Amplify API enables marketers and their agencies to programmatically manage and measure content marketing campaigns on the Outbrain platform. It also enables marketers to seamlessly integrate their content and campaigns directly into Outbrain’s network of leading media properties, reaching a worldwide audience of more than 550 million users.

“The launch of Amplify API reaffirms our commitment to continuous innovation and enhancing the reach and scale of content marketing. It will also take us closer to our goal – the creation of an open and transparent content marketplace that can be accessed by all regional brands and agencies. Having said that, we are only at the start of our content marketing journey in Asia, so there’s still much to do and look forward to,” said Gulshan Verma, in his new role as General Manager, SEA & India.

Source: press release

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