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Ran-once Guinness Singapore ad was world’s most awarded print ad in 2014: Gunn Report

Guinness ad as it appeared in I-S magazine

Guinness ad as it appeared in I-S magazine

A print campaign by BBDO Singapore for Guinness, which ran in a single edition of a free listings magazine just before the deadline for Cannes last year, was the world’s most awarded print ad in 2014, according to an annual study of the world’s most awarded ads and agencies by The Gunn Report.

The ad shared the top spot in the study with a campaign for Fiat by Leo Burnett São Paulo.

The only other Asian agency to appear in the report’s top-3 rankings was Japan’s Dentsu for the ‘Sound of Honda – Ayrton Senna 1989’ campaign.

BBDO was named the world’s most awarded agency network, Dentsu was the second most awarded agency brand and the second most awarded digital agency.

The Gunn Report results:

Most Awarded Film Commercial in the World in 2014
1 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3 New Zealand Transport Agency, ‘Mistakes’, Clemenger BBDO (Wellington)

Most Awarded Print / Out of Home Ads and Campaigns in the World in 2014
1= Fiat/Don’t Text And Drive, ‘Letters’ campaign, Leo Burnett Tailor Made (São Paulo)
= Guinness Draught In A Bottle, ‘Un-Cinq’ campaign, BBDO Proximity (Singapore)
3 British Airways, ‘The Magic of Flying’, OgilvyOne Worldwide (London)

Most Awarded Digital Ads in the World in 2014
1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2 Volvo Trucks, ‘The Epic Split’, Forseman & Bodenfors (Gothenburg)
3 Volvo Trucks, ‘Live Test Series’, Forseman & Bodenfors (Gothenburg)

Most Awarded All Gunns Blazing in the World in 2014
1 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)
2 ABTO/Brazilian Organisation of Organ Transplant, ‘Bentley Burial’, Leo Burnett Tailor Made (São Paulo)
3 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)

Most Awarded Campaign Across All Gunn Report Media in 2014
1 Honda Internavi, ‘Sound of Honda – Ayrton Senna 1989’, Dentsu (Tokyo)
2 Harvey Nichols Christmas, ‘Sorry I Spent It On Myself’, adam&eveDDB (London)
3 Volvo Trucks, ‘Live Test Series’, Forsman & Bodenfors (Gothenburg)

Most Awarded Agencies in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 adam&eveDDB (London)

Most Awarded Agencies in Digital in the World in 2014
1 Forsman & Bodenfors (Gothenburg)
2 Dentsu (Tokyo)
3 Clemenger BBDO (Sydney & Melbourne)

Most Awarded Networks in the World in 2014
1 BBDO
2 DDB
3 Leo Burnett

Most Awarded Countries in the World 2014
1 USA
2 UK
3 Brazil

Most Awarded Advertisers in the World in 2014
1 Volvo
2 Volkswagen
3 Honda

Most Awarded Production Companies in the World in 2014
1 MJZ (Los Angeles, London, New York)
2 Folke Film (Stockholm)
3 Outsider (London)

Most Awarded Directors in the World in 2014
1 Andreas Nilsson (Sweden)

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