Samsung says ‘Start amazing’

Samsung is running a new year’s global brand campaign featuring four entrepreneurs who’ve used Samsung technology to realise their ambitions.

“Samsung’s culture of innovation is reaching beyond products to help people everywhere realize their potential by letting them know how technology can make a difference in their lives and the lives of others. The four passionate people featured in the film have also participated in Samsung’s brand initiative, which allowed people to realize people’s dreams and potential.” said director of brand strategy group at Samsung Electronics.

Wain Choi, VP and global executive director of Cheil Worldwide, the agency behind the campaign, added: “At the heart of the Start Amazing films is real people; a campaigner, an urban farmer, a cook and an entrepreneur. Through Samsung technology, they’ve come to realize that ‘amazing’ is inside them, regardless of who they are or where they come from. Armed with new capabilities, they’re a step closer to fulfilling their dreams and potential.”

Client: Samsung
Title: Start Amazing
Ad Agency: Cheil Worldwide
Global Executive Creative Director: Wain Choi
Copywriter: Alberto Rodriguez
Art Director: Jihoon Park, Jinho Kim, Hoon Bong, Gyu Kim
Account Director: Jongbin JB Lee
Account Manager: Taewon Woo
Account Executive: Taejong TJ Kim
Project Manager: Myungchul David Moon
PR Manager: Soomee Moon


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