News

Brand New Media hires Yahoo sales chief Mike Constantino to lead Philippines operation

Mike ConstantinoContent marketing agency Brand New Media has appointed the former head of country sales for Yahoo to run its newly launched operation in the Philippines.

Mike Constantino joins the company as managing director and brings to an end five and a half years with Yahoo, where he was country sales director.

The appointment comes a few months after Brand New Media joined forces with Filipino broadcaster TV5 to launch a multi-channel network in the Philippines and set up a digital production studio, which goes live in April.

Before Yahoo, Constantino was APAC marketing head for ABS-CBN Global where he expanded The Filipino Channel’s footprint overseas to Singapore, Guam, Hong Kong, Korea, Taiwan, Indonesia and Cambodia.

Damien Bray, BNM’s development director, said: “Mike is a great addition to our expanding Brand New Media family, as we launch into our second Asian market, after Singapore. I’m excited about the opportunity this presents for our existing and new clients, to ensure BNM delivers the most cutting edge content marketing solutions in the region.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing