It’s cheaper to buy underperforming staff a Cannes delegate pass than to fire them, suggests festival

Cannes Lions adCannes Lions is suggesting that it is cheaper to send underperforming staff to the advertising festival for inspiration than it is to fire them in a tongue-in-cheek campaign to promote this year’s event in June.

Three online films feature an account director, producer and marketer who are difficult to work with or struggling in their jobs.

The campaign, which carries the tagline ‘Invest in creativity’, is to also run in newspapers and the trade press.

The cost of a Cannes Lions delegate pass ranges from 6,800 Euros (US$7,686) for a ‘platinum’ nine-day pass, to 325 Euros (US$367) for a two-day limited access pass.

The first of the films features Bridget, an account director, who is the enemy of every creative team.

The second features Samuel, a difficult producer with a negative attitude.

The final film features “creative crusader” Jean-Pierre, the VP of marketing.

The campaign was created by McCann London.


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