News

Mumbrella launches expanded Asia awards program with McDonald’s marketer as first jury chairman

Andrew Knott

Awards chairman Andrew Knott

Mumbrella is to expand its awards program for the Asian media and marketing industry under the chairmanship of the boss of media and digital for McDonald’s across Asia Pacific, Middle East and Africa, Andrew Knott.

Mumbrella first launched industry awards six years ago, covering the Australasian market, and expanded these to cover APAC networks two years ago.

This year, the Mumbrella Asia Awards will be extended to a full program covering the communications industry in Asia with categories including awards for bravery, culture, insight and innovation.

Mumbrella Asia Awards logo

The awards will culminate with an awards ceremony in Singapore in May, Mumbrella Asia’s first major event in the city.

DDB: Winner of Mumbrella's ad agency network of the year, 2014

DDB: Winner of Mumbrella’s ad agency network of the year, 2014

The extended list of categories are:

  • Mumbrella Asia Award for Bravery
  • Mumbrella Asia Award for Culture
  • Mumbrella Asia Award for Insight
  • Mumbrella Asia Award for Innovation
  • Mumbrella Asia Award for Data-driven Marketing
  • Marketing team of the year
  • Media sales team of the year
  • Media brand of the year
  • Marketing technology company of the year
  • Pro bono campaign of the year
  • Campaign of the year
  • Ad of the year
  • Content marketing strategy of the year
  • Most promising newcomer
  • Agency leader of the year
  • Southeast Asia
  • Creative agency of the year
  • Southeast Asia PR agency of the year
  • Southeast Asia Media agency of the year
  • Southeast Asia Specialist agency of the year
  • Southeast Asia Emerging agency of the year
  • South Asia
  • Creative agency of the year
  • South Asia PR agency of the year
  • South Asia Media agency of the year
  • South Asia Specialist agency of the year
  • South Asia Emerging agency of the year
  • Greater China
  • Creative agency of the year
  • Greater China PR agency of the year
  • Greater China Media agency of the year
  • Greater China Specialist agency of the year
  • Greater China Emerging agency of the year

The criteria for entry are available via this link.

In keeping the Mumbrella’s campaigning stance on the issue, the Mumbrella Asia Awards will have zero tolerance for entries which are suspected of being based on scam advertising.

DDB won APAC ad agency network at last year’s Mumbrella Awards, MediaCom claimed media network of the year and Weber Shandwick was named the region’s top PR agency.

The full list of jurors, which will be made up marketers, pitch doctors, recruiters, will be announced in the coming weeks.

The deadline for submissions is Friday 20 March 2015.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella Asia newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing