Airbnb recreates top lodgings with 3D projection maps for Singapore Design Week


Airbnb installation at SingaPlural

Singapore-based independent agency GOVT has created a brand experience campaign for Airbnb for the Singapore Design Week’s event, SingaPlural.

An installation in the form of a Balinese house in Airbnb’s accommodation listing has been placed at the former Central Police Station on Beach Road for the during of the event, which runs from today until 15 March.

Inside the house are 3D projection maps of four Airbnb listings from Bali, Penang, Tokyo and Paris. The maps enable visitors to take a virtual tour of these homes within the house.

Over 1,500 people are estimated to have attended the event opening last night.

GOVT was appointed by Singapore Furniture Industries Council to be the co-curator of the event, along with design studio PLUS Collaboratives.


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