Dr Mumbo

That itchy feeling

Dr Mumbo has not heard back from the agency that created this intriguing trio of posters on whether they were made for the real world or for the awards cabinet.

But either way, McCann India has come up with a memorable way to depict the itchiness women can feel in this campaign for Dabur Fem Pharma’s cream Dermotriad+, uploaded to Campaign Brief Asia today.

Dabur Fem Pharma ad

The series features a hand inserted into the backside of an angry predator.

Dabur Fem Pharma ad

It’s no wonder these animals look unhappy.

Dabur Fem Pharma ad

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