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Coconuts eyes India expansion, inks deal with Rightster to monetise video content

Coconuts TV

Coconuts TV

Coconuts is gearing up to launch in India.

The city news website founded by Byron Perry in 2013, which now has sites covering local matters in Bali, Bangkok, Hong Kong, Manila, KL, Singapore and Jakarta, is now searching for an editor to launch in Mumbai, Bangalore, and Delhi.

Mumbai will be the first city where the site will launch once an editor has been found, Perry has told Mumbrella.

The site network, which has just eclipsed four million unique visitors per months, has also struck a deal with multi-channel network Rightster for Coconuts TV, its video arm that produces documentary-style short films.

Rightster will manage Coconuts TV’ YouTube channel and drive wider online syndication of Coconuts’ video content.

Byron Perry, founder and MD of Coconuts Media, said: “Rightster has strong experience with monetising and distributing content on a global scale and we are excited to join forces to grow the Coconuts TV brand across Asia. We’re excited to Working with Rightster will enable us to expand the Coconuts TV audience across not just Asia, but the rest of and the world too.”

Richard North, GM Asia-Pacific at Rightster, added: “We are delighted to welcome Coconuts Media to our ever-increasing network of premium video content creators from across the Asia Pacific region. We look forward to helping the business to grow its audience across YouTube and the wider online video ecosystem from our offices in Singapore and throughout the world.”

Coconuts has grown its business through advertising and branded content, such as its cooking series Instakitchen for Singha Beer.

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