McDonald’s tells Indian youth to ditch the smartphone and live real life

McDonald’s is running a campaign that encourages people in India to put down their mobile devices and spend more time with their families and friends – preferably in its restaurants, enjoying its new Sharing Packs.

A film, created by Leo Burnett, features young people who place their smartphones face down and spend more time offline.

The campaign carries the hashtag #KuchPalOffline, which means spend more time offline.

Kedar Teny, director of marketing and digital for McDonald’s West and South India, said: “With internet enabled smart-phones in our hands, it is a fact that most of us are distracted. Our new campaign takes this simple insight and urges people to take a small break from the online world to share happy moments in the real world.”

“Simply put we want to start a conversation and a movement amongst our customers by nudging them to go #KuchPalOffline with a simple act of “flip to share” rather than “click to share”,” he said.


Client: McDonald’s India
Kedar Teny, Director, Marketing and Digital, McDonald’s (West and South)
Agency: Leo Burnett
Chief Creative Officer: Raj Deepak Das
ECDs: Sachin Kamble and Prajato Guha Thakurta
Creative: Sujit Sawant, Qainat Mansoor, Manas Keer, Vaibhav Patil, Siddharth Kalro
Planning: Hitesh Mehta (Vice President), Divya Agrawal
Account Management: Abhishek Jha (Brand Partner), Supriya Bhasin (Brand Director), Sayantan Bhattacharya, Aditya Atre, Pratik Adhikari
Production House: Bubblewrap Films
Director: Suresh Triveni
Producer: Ketaki Guhagarkar


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