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BBDO Singapore names Chris Willingham CEO

Chris WillinghamChris Willingham has been promoted to CEO of BBDO Singapore just five months after joining the agency as regional business director.

The former Fallon London, Saatchi & Saatchi and Grey suit takes on the role with a brief to drive agency growth and boost its creative output.

Jean-Paul Burge, BBDO Asia newly appointed CEO and chairman, said of Willingham’s appointment: “BBDO Singapore is critical to our regional success and is one of our most successful offices, I have known Chris for some time and have from day-one wanted to see him use his experience and drive to continue that success. I am delighted that he has accepted this role and look forward to great things from him and the agency”.

Willingham added: “I’ve always had huge admiration for BBDO as a network, especially its unequivocal focus on the work, the work, the work and I’m now relishing the challenge of leading the Singapore office”.

Willingham’s appointment comes a few months after a shake-up of BBDO’s regional management team following the move of former APAC head Chris Thomas to the US.

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