BBDO unveils facial recognition mobile app for Thailand’s Alzheimer’s sufferers

An idea from an ad agency emerged today in the form of a facial recognition mobile app that can be used to help Alzheimer’s sufferers.

BBDO Thailand has created a video that shows how an elderly man suffering from the memory-wasting disease can recognise his loved-ones by pointing a mobile phone at their faces.

Called the Samsung Memory Recaller, the app can be used after adding photos of loved-ones to the phone as well as their names and relationship with the user. The phone’s face recognition function and the mobile camera recalls the names and their relationship in auto-speech.

The app was uploaded on to Google Play, where it is now available for download, on 30 April. On Google Play, the Samsung brand is not visible.

Memory Recaller listed on Google Play

Memory Recaller listed on Google Play

The app was developed by 1Moby, which won a Silver Lion for BBDO Thailand at Cannes in 2013 for an app that wakes up drowsy drivers and directs them to the nearest branch of coffee chain Café Amazon.


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