Brands salute defeated Manny Pacquiao

Brands in the Philippines took to Twitter today to express their support for Manny Pacquiao, the local boxing great who was defeated by Floyd Mayweather in what was billed as the fight of the century.

Nescafe Philippines turned to cartoons to lampoon the boxing style of Mayweather, who was criticised for appearing to “hug” rather than box his opponent. “Power punch or power hug?” tweeted Nescafe.

Nescafe Philippines

McDonald’s took to word play to express its support for Pacquiao.

McDonald's Philippines

So did KitKat.


“Win or lose, we’re so proud of you”, wrote the Philippines’ most popular fast food chain, Jollibee, as scores of brands used the fight to promote themselves.


KFC Philippines tweeted: “#WeStillBelieve” above a chicken bucket.

We're so proud of you Manny KFC

AirAsia tweeted: “We salute you, people’s champ!” using the hashtag #FlyHighManny.


The Philippine Star newspaper was able to use images from the fight in its tribute tweets.

Philippine Star

The Philippine Star quoted Pacquiao’s post-match interview in which he said he’d thought he’d won the fight.

Philippine Star

Newspaper the Philippine Daily Inquirer tweeted: “You’re still our champ!”

You're still our champ.

A sentiment echoed by TV network ABS-CBN.

We Are still For Pacman ABS-CBN

…and the Manila Bulletin.

Manny Pacquiao

Google Philippines tweeted: “Congrats to @MannyPacquiao for a good fight, and to @FloydMayweather for winning.” It posted this image:

Google Philippines

…then tweeted a chart of Google search results for fast food brands during the fight – a contest won comfortably by Jollibee.

Search results

Philippines airline Cebu Pacific tweeted: Win or lose, a true champion is magnanimous. You will always be the People’s Champ!”

Cebu Pacific

Globe Telecom wrote: “Nothing can beat our fighting spirit.”

Globe Telecom

And Twitter tweeted a tweet map of the fight to show that the conversation surrounding the bout was truly global.

Twitter Philippines


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