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Mumbrella Asia Awards winners revealed

An idea to tackle prejudice against people living with HIV in Hong Kong has won the Mumbrella Award for Bravery at the inaugural Mumbrella Asia Awards.

TBWA\Hong Kong claimed the accolade for charity AIDS Concern at the ceremony at the Sheraton Hotel in Singapore this evening.

Campaign of the year was awarded to APD Interact for its Merdeka 2014 campaign for Malaysian telco Maxis.

Phibious Vietnam won the Mumbrella Asia Award for Insight.

The Mumbrella Award for Innovation went to the ‘Escape the Haze for iWeather’ campaign by iProspect Singapore, which was named Southeast Asia Specialist Agency of the Year.

Saatchi & Saatchi China won the Mumbrella Asia Award for Culture. The agency was also named Greater China Creative Agency of the Year. Southeast Asia Agency of the Year went to Y&R Thailand.

The big winner in public relations was Weber Shandwick, which won PR Agency of the Year for Greater China, South Asia and Southeast Asia.

Dentsu Aegis Network’s Carat won Greater China Media Agency of the Year and Carat Singapore was named Southeast Asia Media Agency of the Year.

Matthew Godfrey

Matthew Godfrey

Southeast Asia’s Emerging Agency of the Year went to Cambodian independent Cream Communications.

In the Specialist Agency of the Year category, Red Fuse Communications won top honours for Greater China, iProspect Singapore for Southeast Asia and Posterscope India for South Asia.

Y&R’s Matthew Godfrey was named Agency Leader of the Year.

The results in full:

Mumbrella Asia Content Marketing Strategy of the Year
WINNER: Zhonghua – Find Your Reason to Smile by PHD
HIGHLY COMMENDED: ANZ – Your Game. Your Way by Octagon

Mumbrella Asia Award for Data-driven Marketing
WINNER: PHD India – Consumer 360 for Hindustan Unilever

Mumbrella Asia Marketing Technology Company of the Year
WINNER: SQREEM Technologies

Mumbrella Asia Award for Bravery
WINNER: TBWA\Hong Kong & AIDS Concern Hong Kong – Wake Up and Smell the Prejudice
HIGHLY COMMENDED: Phibious Vietnam – The Real Gift Of Tet for Coca-Cola

Mumbrella Asia Award for Culture
WINNER: Saatchi & Saatchi China
HIGHLY COMMENDED: Racepoint Global

Mumbrella Asia Award for Innovation
WINNER: iProspect Singapore – Escape the Haze for iWeather
HIGHLY COMMENDED: GOVT KL, Airbnb Singapore & Sepang International Circuit – A Night at the 2015 Formula One Petronas Malaysia Grand Prix

Mumbrella Asia Award for Insight
WINNER: Phibious Vietnam – The Real Gift Of Tet for Coca-Cola
HIGHLY COMMENDED: GOVT Singapore & The Momentum – Creating Friendships for Nescafe

Mumbrella Asia Pro Bono Campaign of the Year
WINNER: Singapore Red Cross – The Red Cross Connection by MRM//McCann Singapore & McCann Health

Mumbrella Asia Campaign of the Year
WINNER: Maxis – Maxis Merdeka 2014 by APD Interact

Mumbrella Asia Most Promising Newcomer
WINNER: Khyathi Nirmal Kumar – Happy Marketer, senior consultant

Mumbrella Asia Agency Leader of the Year
WINNER: Matthew Godfrey – Y&R, Asia president
HIGHLY COMMENDED: Cheuk Chiang – Omnicom Media Group, Asia Pacific CEO

SPECIALIST AGENCY OF THE YEAR:

Greater China Specialist Agency of the Year
WINNER: Red Fuse Communications

Southeast Asia Specialist Agency of the Year
WINNER: iProspect Singapore

South Asia Specialist Agency of the Year
WINNER: Posterscope India

EMERGING AGENCY OF THE YEAR:

Southeast Asia Emerging Agency of the Year
WINNER: CREAM Cambodia

PR AGENCY OF THE YEAR:

Greater China PR Agency of the Year
WINNER: Weber Shandwick China

Southeast Asia PR Agency of the Year
WINNER: Weber Shandwick Singapore
HIGHLY COMMENDED: Edelman Indonesia

South Asia PR Agency of the Year
WINNER: Weber Shandwick India

CREATIVE AGENCY OF THE YEAR:

Greater China creative agency of the year
WINNER: Saatchi & Saatchi China

Southeast Asia Creative Agency of the Year
WINNER: Y&R Thailand

MEDIA AGENCY OF THE YEAR:

Greater China Media Agency of the Year
WINNER: Carat China
HIGHLY COMMENDED: PHD Hong Kong

South Asia Media Agency of the Year
WINNER: PHD India

Southeast Asia Media agency of the Year
WINNER: Carat Singapore

The APAC creative, media and PR networks of the year will be announced at the Mumbrella Awards in Sydney on 4 June.

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