DBS Bank is Singapore’s most influential brand on LinkedIn

DBS BankDBS is Singapore’s most influential brand on business social network LinkedIn, according to a ranking based on how engaged brands are with their audience.

The local bank came out ahead of global news giant Thomson Reuters and casino complex Marina Bay Sands. Linked has confirmed that SMES were also included in the study.

DBS’ most recent article posted on Linked, headlined What businesses can learn from Lee Kuan Yew, was written by company’s group CEO Piyush Gupta.

Singapore’s top 10 most influential brands on LinkedIn (click on the name to see their company LinkedIn profile):

1. DBS Bank

2. Thomson Reuters

3. Marina Bay Sands

4. Lazada Group

5. Singapore Management University

6. Tata Technologies

7. Changi Airport Group

8. IDA Singapore

9. International SOS

10. EMAS Group

LinkedIn’s Content Marketing Score is worked out by a brand’s engagement scores divided by its audience.

Olivier Legrand, head of marketing solutions, for LinkedIn Asia Pacific and Japan, said: “While most brands understand that content is becoming the lifeblood of modern marketing, many are just starting out in the quest to successfully leverage content to boost engagement with audiences. As everyone is inundated with information, brands that cut through the clutter are those that provide quality and tailored content. To be taken seriously, content must provide utility and these brands are doing just that.”

In a global analysis of its content marketing data, LinkedIn has found that:

  • 99 per cent of the top global brands have employees sharing their content with their networks
  • 97 per cent of the top global brands have employee posts contributing to their content efforts
  • 99 per cent of top brands regularly share updates on their LinkedIn Company Page
  • 73 per cent of top brands are using Sponsored Updates
  • All of these top brands post an average of 12.6 updates per week

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